A new Abortion Pill Reversal public service announcement campaign launched this week. The campaign expands awareness of Abortion Pill Reversal (APR). APR offers a time-sensitive option for women who have started a chemical abortion and changed their minds. The campaign points viewers to abortionpillreversal.com. There, women can find information and connect with help during a time sensitive decision-making window.
APR is a medical protocol that counters the effects of mifepristone, the first drug in a chemical abortion. The protocol uses progesterone, a hormone the body naturally produces during pregnancy, to compete with mifepristone. When a woman starts treatment soon after taking the first abortion pill, the pregnancy may continue.
About the PSAs
The campaign features 15- and 30-second video PSAs for broadcast, digital, and social media. The 30-second spot follows a young woman alone at home in a moment of doubt. On-screen messages urge viewers to “Save the Pregnancy” and “Don’t Wait.” The spot then directs viewers to abortionpillreversal.com.
Heartbeat International and Cogency Strategic created the campaign together. They offer the PSAs at no cost to media outlets, ministries, pregnancy help organizations, and other partners. The goal is simple. Women who change their minds after taking the first abortion pill should know that help may still exist.
How to Access and Share the PSAs
Media outlets and partner organizations can request the videos at no charge. To get them, complete a brief request form at cogencystrategic.com/landingpage/abortion-pill-reversal-psas. For more information about Abortion Pill Reversal itself, visit abortionpillreversal.com.
Heartbeat International operates the Abortion Pill Reversal Network. The network connects women to medical professionals around the clock. Nurses staff a 24/7 helpline. The protocol works best within 24 to 72 hours of taking the first abortion pill. That short window drives the campaign’s emphasis on immediate action. Churches, ministries, and community organizations can share the PSA on their websites and social channels. Sharing helps carry the message into the places where women often search for answers. For information about the medical research that support APR visit https://aprscience.org/studies/.